If you search Google for images of famous entrepreneurs, you will immediately see some familiar faces such as Steve Jobs, Bill Gates and Warren Buffet. But to see an entrepreneur who is a woman — such as Oprah Winfrey, Martha Stewart or Mary Kay Ash—you will have to scroll further down. This search mirrors broad patterns of gender inequality in entrepreneurship.
Research indicates that women entrepreneurs tend to be concentrated in female-dominated, competitive, and sometimes non-lucrative industries such as retail, food service, and interpersonal care. In comparison to men, women are less likely to be involved in product and process innovations, their businesses are smaller, and their entrepreneurial activity is less likely to create jobs. In fact, only 4.2 percent of all revenue generated by businesses in the U.S. in the late 2000s was generated by women-owned businesses.